This one boggles my mind because broadcasters don't want games to go into overtime. A 3-point system where overtime win/losses are split 2/1 emphasizes winning in the final few minutes, which is exciting to both viewers and businessmen. Maybe one day they'll switch.
The NHL’s overtime is pretty efficient though. There’s a short commercial break, then 5 minutes of 3-3 which is exciting and has a high probability of goals. Then a well paced shootout if it is still tied. So perhaps broadcasters are ok with a little extra time if they keep a large audience.
Note for the casual hockey fan: The NHL overtime system is different in the playoffs, since the playoffs requires clear winners and losers.
(Game 1 of the 2023 Eastern Conference Finals featured four overtime periods; and the tie-breaking/game-winning goal was scored after 139 minutes and 47 seconds of total game time, at 1:54 am EDT.)