The kickstarter pledges are probably more interesting than the product itself. The limited editions, DIY power kit, are all pretty standard, but offering a bag of rare moon dust and a 101 course in kickstarter is a great tactic.
So many of the clients I work with in ecommerce get their knickers in a twist about profit per order, glad to see that this is getting some attention. It's also probably in the top 5 reasons why people abandon their ecommerce ideas in the first place.
Yep! If businesses would worry less about the cost of providing world-class support and do a better job of testing to identify the most profitable price points then everyone wins - customers and business owner.
