If you're saying the phase-out is really happening and widespread, that's great. Nothing could make me happier. Partially hydrogenated oils are basically poison. I've noticed them falling off the ingredients list of some of the junk in the store.

Yes, it's real.

For example:

https://www.generalmills.com/Health/improving-health/reducin...

The consumer preference things is real too. Here's Kraft working to avoid "trans fats" on their labels in 2005:

http://www.foodnavigator-usa.com/Suppliers2/Kraft-slashes-tr...