In advertising, we want people to do this thing.
What prior stimuli will we need to get them to do it?
People won't use moist lavatory paper! That's one
of my totem obsessions, by the way. What the hell?
I mean what is it about the West that thinks it's ok
to wipe your ass with dry paper? We need Japanese
toilets. If I were Trump that would be day *&^%ing
one, ok...But for whatever reason, people don't
really buy moist lavatory paper. So I've got to ask,
as an advertising person: what prior conditions might
make this more likely? Let's hypothesize a bit. You
might say: actually it's the shelving! Because when
you look at supermarket shelves, we instinctively
derive social information from the relative
prominence and proliferation of wet versus dry
paper. There a ton of dry rolls stretching as far
as the eye can see. On the top shelf, there are two
meagre little packets of moist lavatory paper.
That means its basically for perverts or people with
abnormal medical conditions.
Basis of Nudge. Another book he recommends is The Mating Mind: How Sexual Choice Shaped the Evolution of Human Nature. As well as some of the "happiness literature" such as Meik Wiking's The Little Book of Hygge: Danish Secrets to Happy Living. So, feel free to trust your gut. But still employ split A/B tests!
