I hope no one is depending on the reporting from that software to make any sort of decisions (What do you mean no one showed up for their reservation this past month?!?).
Or maybe at the end of their shift, they go in an "clear" the reservations who showed?
My guess is there's no reporting / data analysis on the back end.
At a successful restaurant, they don't care about reporting, data analysis, or who sat in what seat, just that all seats were occupied. That is already accounted for by looking around the rounm and by the numbers at the end of the night. The reservations are for the seating not the take.
If there is any data analysis it has to do with where the next restaurant can be built.
Not true at all. Restaurants definitely care about things like total covers, check average, profit per seat, turnaround time, etc... There's massive profit different between say, 1 turn and 2.5 turns. Simply filling every seat once per night isn't good enough for a lot of restaurants.
My cynical thought on the matter was more along the lines of "any booking that doesn't go into the system is probably easier not to report on your taxes"...
Or maybe at the end of their shift, they go in an "clear" the reservations who showed?
My guess is there's no reporting / data analysis on the back end.