Yeah and the blue background and font also annoying. But he is not American, so maybe it works better for him and his readers.
TBH, there are few tips or rules. I have seen successful blogs that employ virtually every kind of format and style. Some that follow all the rules an others that break them all. First-mover advantage seems to be important. I'm sure the first person to blog about Bitcoin did well, but the 284th guy? Probably not so much.
Using a blue background with white text used to be an "easy reading mode" in Microsoft Word (with a simple checkbox to enable it). So, I wonder if there is some research behind this color scheme.
Believe WordPerfect for DOS was the original white on blue. Might have something to do with lowering the contrast from white/grey on black in a 16 color scheme, although blue wouldn't be my first choice. Probably chosen due to its stronghold in lawyer's offices.
TBH, there are few tips or rules. I have seen successful blogs that employ virtually every kind of format and style. Some that follow all the rules an others that break them all. First-mover advantage seems to be important. I'm sure the first person to blog about Bitcoin did well, but the 284th guy? Probably not so much.