I've got a Glassdoor story from a previous employer. The company went through a MAJOR restructuring and a series of smaller reorgs over the course of ~18 months. The work environment wasn't great, morale was really bad, and the exodus of employees was tough to handle.
The company rating really started to trend downwards on Glassdoor. Then probably 6 months into it, suddenly there were a lot of solid or glowing 4-5 star reviews from an office overseas. These basically overpowered the negative reviews in US/Europe and the company rating was basically back to where it was before.
I don't think they paid for good reviews. I suspect what they did was simply pressure new employees in that country to write reviews before they really knew what was going on in the company. It just looked very strange that all of a sudden everybody in that country wanted to write reviews, whereas before all the reviews were dominated by US/Europe. The distribution of values is also telling if you look at the differences in means between that country versus everywhere else.
The company rating really started to trend downwards on Glassdoor. Then probably 6 months into it, suddenly there were a lot of solid or glowing 4-5 star reviews from an office overseas. These basically overpowered the negative reviews in US/Europe and the company rating was basically back to where it was before.
I don't think they paid for good reviews. I suspect what they did was simply pressure new employees in that country to write reviews before they really knew what was going on in the company. It just looked very strange that all of a sudden everybody in that country wanted to write reviews, whereas before all the reviews were dominated by US/Europe. The distribution of values is also telling if you look at the differences in means between that country versus everywhere else.