You generally only have to guarantee the ordering of _some_ events--not all of them. Ideally you want a way to partition your data such that ordering is only important per partition. For example, when I worked in derivatives trading, we only needed to guarantee ordering by product class, but events could be generally unordered given multiple product classes, as long as each individual one was ordered. Similarly, the telemetry systems I work on now guarantee ordering per sensor (duh) and per sensor grouping, but not across _all_ sensors on the vehicle. Partitioning makes for easy scaling (just make a new partition yay).