The price has been rising steadily since August. I think by the time you read about it on Hacker News, the smart money has bought already, and the price of the ETF is as likely to go down as up from here.
i knew this comment would be made, we'll see what happens in a few months :) (Note: I haven't bought pall yet, it seems very volatile, if anyone is thinking about it, set your stop loss at minimum 5%)