AMP absolutely does not give the little guy a leg up.
In fact, it’s only the massive news sites that have the developer time to support AMP, meanwhile the little guy has to play around with terrible Wordpress plugins and spend hours fiddling with it just so Google will properly crawl their site.
And don’t even get me started on static site generators. AMP support is shoddy at best and a giant PITA for 99% of static site generators. Wordpress is one of the main reasons the web is so slow, yet AMP gives power to Wordpress since it’s the only way non-technical blog owners can support AMP.
AMP forces small time blogs and content sites to waste time building two versions of their website to rank alongside the big boys. How does this help the little guy?
In fact, it’s only the massive news sites that have the developer time to support AMP, meanwhile the little guy has to play around with terrible Wordpress plugins and spend hours fiddling with it just so Google will properly crawl their site.
And don’t even get me started on static site generators. AMP support is shoddy at best and a giant PITA for 99% of static site generators. Wordpress is one of the main reasons the web is so slow, yet AMP gives power to Wordpress since it’s the only way non-technical blog owners can support AMP.
AMP forces small time blogs and content sites to waste time building two versions of their website to rank alongside the big boys. How does this help the little guy?