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Emotion & Design: Attractive things work better (jnd.org)
5 points by tbgvi on Feb 4, 2011 | hide | past | favorite | 1 comment


This is a bit of a mis-title, but has been Don Normans theory for a long time.

People think that attractive things work better != Attractive things work better.

I believe this is a huge part of Apple's success (and Donald Norman was head of design at apple for a time). People think that Apple products work better because the products look like they work better.




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