It's worth quoting how microsoft responded to some groundbreaking technology from Go computing by Microsoft putting together a fabricated circus claiming they had matched the technology:
Eller's group kluged up this demo for videotape that showed how
edit in place would work. He launched Excel with a chart in it. Then
he launched Word with the chart cut from the Excel program. The
smaller Excel window was hiding in the background, and the Word
window was bigger so the audience couldn't see Excel. Eller drew a
gesture on the chart sitting in Word, which called Excel to the top.
As long as Excel was in the right place, it came right up on top of
where Word was, and it didn't look like anything had moved. It
looked like Word had just popped up the Excel menus right into the
middle of the Word documents so it could be edited. Eller made the
changes in Excel and closed it. He hooked up a software instruction
that told Excel to move to the background and disappear behind
Word. Then it looked like he was working again in Word with the
proper Excel document embedded in it.
It looked great on the tape, but it was total bull, pure smoke and
mirrors, the apotheosis of vaporware. There was no linking or embedding
occurring. Eller was simply pulling one application to the
front of the other one.
At the company meeting, executive Mike Maples stepped up to
the podium.
"Okay, here's this other thing we're working on," Maples said.
"Here I have my document, and I have my tablet here." He held the
pen up and waved it.
"Now I can go into my Word document here, and I can write."
While Maples was talking, charts and images flashed on the
screen, and everybody thought he was actually writing on the pen
tablet as he spoke at the podium. In actuality, he was just waving his
pencil over blank paper while the videotape ran.
next up on that stack for me to read are Barbara Garson's The Electronic Sweatshop and Robert Cringley's Accidental Empires.
For a 90s take on that theme, try this one: https://en.wikipedia.org/wiki/Barbarians_Led_by_Bill_Gates
It's worth quoting how microsoft responded to some groundbreaking technology from Go computing by Microsoft putting together a fabricated circus claiming they had matched the technology:
next up on that stack for me to read are Barbara Garson's The Electronic Sweatshop and Robert Cringley's Accidental Empires.