The last video in the article, with the British prime minister is very good. This is going to be interesting going forward. Anyone could start denying anything they said on camera and claim deep fake. A lot of people seem to not want to really try to discern some truth in what is being said by politicians, so deep fakes as a tool could be useful even by just claiming they are used.
As a joke, it will also make films, such as the pilot of Black Mirror, pretty undramatic: "Was it really the British prime minister who had intercourse with a pig, or was it just a deep fake?" :)))
I believe that this has been widespread on social media but do you know of any examples where reputable media outlets were fooled by a Photoshop? Not saying I don't believe you but I watch plenty of news and haven't personally seen much of this.
I think a case could be made that Nat Geo certainly took a hit to their reputation:
"The manipulation damaged the magazine’s credibility. Tom Kennedy, who became National Geographic’s Director of Photography after the incident, stated: “We no longer use that technology to manipulate elements in a photo simply to achieve a more compelling graphic effect. We regarded that afterwards as a mistake, and we wouldn’t repeat that mistake today.”
In any case, I was certain it had happened but this isn't exactly compelling evidence that it's a widespread problem. A much more recent example would help your case. Also, (as you mentioned) this is a case of an outlet fooling people with their own fakes, not an outlet getting fooled by a fake which is more what I was referring to.
That's a somewhat different case though. That gets into what degree of image manipulation for aesthetic purposes is acceptable for a given use. Because any photograph reflects decisions about composition, lens, film (at the time)/color temperature/B&W vs. color, and so forth. And what you might choose to do with a vacation picture (or, for that matter, a fine art poster) isn't necessarily acceptable for many publications .
You also have the photo illustration that Time did of OJ Simpson which was about photo manipulation to fit with a narrative tone. Of course, photo selection could have the same effect.
