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I remember the pr person fired during her flight to South Africa because of the hundred thousand retweets. Thats new and that’s much faster.

Aaron Burr wasn’t cancelled over a single message within twelve hours.

(Thousands of similar stories)



You remember her nearly a decade later because it’s rare. (She’s also doing fine: https://www.vox.com/2018/1/19/16911074/justine-sacco-iac-mat...)

People have irreparably ruined their reputations in less time than a plane flight. Burr did it in a single instant.


The woman in question was a VP of communications who tweeted the following:

>Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!

It is not hard to see why a company would fire a VP of communications who tweeted this. In general, you have to be careful about what you do and say in public when you have a senior position within a company. This is nothing new.

In the bad old days, people used to get fired when their employer found out that they were having a gay affair, or had a mixed race child. Now people are more likely to get fired for saying or doing racist or homophobic things. To me this seems like progress.




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