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> That is, CTOs and CPOs loved Atlassian’s revolutionary Jira product so much, it was able to grow virally and organically without the business having to spend millions of dollars on an enterprise sales team.

Here people talk a lot about creating a good product, code quality, etc. It doesn't matter. You don't need to build a great product: you need to find the market and exploit it faster than you can. The quality of your product is not important.

How is Atlassian with so many bad products is valued at $52 billion? Jira is one of the worst products in the eyes of developers. But it does not matter. Managers love Jira because with Jira it's "very easy" to create a workflow and micromanage everything. And managers decide what's good for the company, they have the power to buy Jira.

But Jira is not Vilain. The villain is the school of management through fear, micromanagement, etc. I worked at a company that created an internal JIRA. It's worse than Jira. It was too complex to fill everything, we create a script to do this.



> That is, CTOs and CPOs loved Atlassian’s revolutionary Jira product so much, it was able to grow virally and organically

> Here people talk a lot about creating a good product, code quality, etc. It doesn't matter. You don't need to build a great product

You really haven't disproven that CTOs and CPOS loved the product initially, which I believe to be true.

So yes, you do need to build a great product at the beginning. Then at enough scale, your product can become shit in some ways, and you can focus on sales.

But the article's thesis is that Jira did not start as a shit product.


I have no idea what Jira was like in the beginning. But today Jira is a very bad product (in the opinion of developers), but managers still love Jira because Jira has found a market (managers, CTOS, CPOS, etc). Jira being a very slow and buggy application is not important.

As an example of a tool that found a market in the area of developers is Docker. I used docker in some companies and my God, Docker is buggy as hell, sometimes I pull new code in git and Docker doesn't see it, I have a lot of network problems, etc. And have no idea what Docker was like in the beginning, but when I used it, it was horrible experience, and developers continue to use it. I'm very happy that my current employee does not use Docker.




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