> And has been growing 30% YoY for the last 3~4 years alone.
Growing revenue while still not making a profit is not impressive. If you give me $100 today I can go out a buy $100 a pair of new shoes, and sell it for $70. Give me $200 and I'll go out and by two pairs of shoes and sell them for both $84 (total)! Keep giving me money and you'll continue to see this growth I promise!
> This is unheard of in any other industry/market
Given my example above, that should be a warning, not a sign of success.
I find it mind-boggling that people can really not even grasp that growing revenue with out demonstrating you can transform that revenue into profit doesn't mean all the much.
Grow profits every year by 30% and I'll be impressed.
Atlassian makes zero profits because it reinvests them in growth (hiring, acquisitions). The common sense here is that you return profits to shareholders only if you can't grow fast enough. That's the case for a lot of other industries where you have single digit growth in good years. But if you can grow 30% annually, you bring much more value if you reinvest your profits.
>It is when you’re a software company and the marginal cost of the goods is zero.
$600mm annual sales and marketing isn't cost of goods but the method of accounting that I subscribe to includes such costs as a fundamental cost of production delivery.
> If you give me $100 today I can go out a buy $100 a pair of new shoes, and sell it for $70. Give me $200 and I'll go out and by two pairs of shoes and sell them for both $84 (total)!
Hilarious that you use the analogy of shoes. This is exactly the problem. Great explanation on this concept:
Growing revenue while still not making a profit is not impressive. If you give me $100 today I can go out a buy $100 a pair of new shoes, and sell it for $70. Give me $200 and I'll go out and by two pairs of shoes and sell them for both $84 (total)! Keep giving me money and you'll continue to see this growth I promise!
> This is unheard of in any other industry/market
Given my example above, that should be a warning, not a sign of success.
I find it mind-boggling that people can really not even grasp that growing revenue with out demonstrating you can transform that revenue into profit doesn't mean all the much.
Grow profits every year by 30% and I'll be impressed.