What are some convos & ideas about how to pivot/ adjust, in light of this taking some art & design jerbs?
Something that makes me not fear so much is: corporations and brands are still going to need artistically minded folks to handle media campaigns. Like just because you can make a turn-key website in Squarespace (and even in Adobe now I believe), don't you as a baller corporation still want to hire an expert/ team of experts to handle all that?
Like in the worst case scenario, aren't Art Directors and Creative Directors, Studios and Agencies, and even in-house marketing teams going to be using these AI image generation tools, as part of the process to reach the final images that go live?
Maybe we'll see less illustrators and designers, and more Art Directors (who'd still need to know how to tweak, refine, flesh out the images so they are on point)?
At least that's the way some colleagues of mine view these tools, as something to integrate in the creative process, and not as something that will replace the need for those who are aesthetically minded.
> What are some convos & ideas about how to pivot/ adjust, in light of this taking some art & design jerbs?
The million dollar question. The only idea that has effective traction so far is that we return to natural media (paint, sculpture etc).
> Like in the worst case scenario, aren't Art Directors and Creative Directors, Studios and Agencies, and even in-house marketing teams going to be using these AI image generation tools, as part of the process to reach the final images that go live?
Our worry is that we will end up training art directors, not artists. The problem will be that everyone thinks that they are an art director. Just like everyone thought they were a designer with the dawn of desktop publishing.
Valid. Not everyone's cut out for all positions/ roles indeed.
But that's interesting and worth considering: returning to natural media.
This is something I personally feel strongly about, but do not think will find any traction whatsoever given how things are unfolding, coupled with human nature across time, butttttt... I personally would love to see less production of everything. From churning out entertainment, to product updates strategized around planned obsolescence, and even car & bike models that have marginal upgrades where they won't benefit 99% of consumers/ users, and even food that tries to stay relevant with ridiculous versions of itself in the form of new flavors or toppings or whatever.
In some ways, perhaps whatever I'm longing for (less of everything) may sorta kinda maybe somewhat lineup with you and your colleagues wanting to return to natural media instead of digital? Maybe not?
Something that makes me not fear so much is: corporations and brands are still going to need artistically minded folks to handle media campaigns. Like just because you can make a turn-key website in Squarespace (and even in Adobe now I believe), don't you as a baller corporation still want to hire an expert/ team of experts to handle all that?
Like in the worst case scenario, aren't Art Directors and Creative Directors, Studios and Agencies, and even in-house marketing teams going to be using these AI image generation tools, as part of the process to reach the final images that go live?
Maybe we'll see less illustrators and designers, and more Art Directors (who'd still need to know how to tweak, refine, flesh out the images so they are on point)?
At least that's the way some colleagues of mine view these tools, as something to integrate in the creative process, and not as something that will replace the need for those who are aesthetically minded.