Doing business as a software developer through the Apple store is a different beast. Putting in tickets to see why your software failed can be a nightmare if it isn't a glaring mistake. They may treat their customers well, but they don't always treat their devs with the same respect.
EDIT: I will note, it has been a few years since I've submitted to the app store, so I hope things have changed.
Apple is a scummy, back-stabbing business "partner." Everyone from small-time developers to publicly-traded companies gets screwed by Apple burying their apps (or simply not showing them at all) in searches that spell the publisher's name exactly right. They lie about app discovery to developers, lie about it to judges, and lie to the users doing the searches.
However, the public hysteria over "big tech" should not be dragging Apple into everything, because developers are essentially the only aggrieved party. Unlike Google and Meta, Apple is not the gatekeeper to the Internet for millions of people. And I can almost always get a human being on the phone or chat from Apple, which today is truly worthy of praise.
EDIT: I will note, it has been a few years since I've submitted to the app store, so I hope things have changed.