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That the name of the company giving something away should be accurately noted. DaVinci is no longer a company. It is a brand owned by a company. The brand doesn't set the pricing. The company does.


In the case of Blackmagic, the company doesn't set the price either. It's 100% Grant (Petty, CEO). Long live the king.


If you think the CEO does not set the direction for the company, then you need to study up on some things on how businesses operate.

psst, rumors say that Grant Petty wrote the original drivers for AJA. wikipedia doesn't even seem to have an entry for AJA the company.




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