I don't believe it really matters to the advertisers how their ads end up alongside extreme, fringe content. The advertisers aren't saying, "it's ok to show our ads next to that content if a user likes that content and our products". Advertisers don't ever want their ads in that context, hard stop.
Is that even possible when serving 90B post impressions and 5B ad impressions per day where some of the fringe content is obfuscated or image-based? I guess if an advertiser's expectation is that one or few unwanted placements are unacceptable, maybe they should not be advertising on the internet, but regardless IMO, MMA should be forth coming on the prevalence and methodology it used.
Apparently it is, because up until October of last year, advertisers felt Twitter's ad placements were acceptable and they were not stumbling over each other to abandon the platform.
