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Ah. Obviously more than one of Steve's folly!

Try this one: http://www.cultofmac.com/125623/the-best-revelations-quotes-...

"Steve Jobs’ obsession with aesthetic details could be taken to ludicrous extents. For example, when they built a state-of-the-arty factory in Fremonth to manufacture the Macintosh, Jobs wanted all the machines repainted in bright colors. Apple’s manufacturing director, Matt Carter, fought him on it, because this was precision equipment, and repainting them could make them not work right. Steve persevered, and one of the most expensive machines broke, being known as Steve’s folly."



My top google result on the phrase was this, FWIW:

http://radleymarx.com/blog/steves-folly/


Doh! Not an instance of folly :(




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