Interesting analysis, though it became a hit outrageous at the end. With the degree of fakeness he is proposing, how is it possible that the degradation of content quality went unnoticed? And A.viary?

I'm not one to hate on awesome and successful startupa, we should also consider this. POF doesn't have the members it says. POF had growth, decent size. Publicise startup story and millions in income, millions in members. Press written, and your numbers jump.

Just like the situation with a video on YouTube. It wasn't the video that made it have high view counts. It was the video being publicised as having a huge view counts because of an exploit - and people went on the page, and the view count increased.