If the people are just "consumers" and not "citizens", that's too passive. They're not involved with keeping the society running. That way lies collapse, sooner or later.
If the people are just "citizens" and not "consumers", that's all duty and no enjoying the benefits. That's a society that treats the people as means to an end, not as valuable in their own right.
A balance is needed. The country exists for the people at least as much as the people exist for the country, but the people also have to care for and work for the society.
If the people are just "consumers" and not "citizens", that's too passive. They're not involved with keeping the society running. That way lies collapse, sooner or later.
If the people are just "citizens" and not "consumers", that's all duty and no enjoying the benefits. That's a society that treats the people as means to an end, not as valuable in their own right.
A balance is needed. The country exists for the people at least as much as the people exist for the country, but the people also have to care for and work for the society.