As well as big business, this is just shutting down or radically altering many small industries. FIlmmakers, authors/book publishers, musicians etc. are negatively incentivized to ship product to the US, so good luck if you are an American consumer with niche cultural hobbies or a specialized importer who does a lot of small-batch orders.
That's good, but do you think you'll be able to ship to the US without restriction? I don't see post office counter workers working their way through the official list of exemptions published by the WH