The company in general never really seemed that interested in Games, and that came right from Steve Jobs. John Carmack made a Facebook post[1] several years ago with some interesting insider insights about his advocacy of gaming to Steve Jobs, and the lukewarm response he received. They just never really seemed to be a priority at Apple.
It's impossible to care about video games if you live in SV because the weather is too nice. You can feel the desire to do any indoor activity just fade away when you move there. This is somehow true even though there's absolutely nothing to do outside except take walks (or "go hiking" as locals call it) and go to that Egyptian museum run by a cult.
Somehow Atari, EA and PlayStation are here despite this. I don't know how they did it.
Meanwhile, Nintendo is successful because they're in Seattle where it's dark and rains all the time.
1: https://www.facebook.com/permalink.php?story_fbid=2146412825...