Can't say why they don't report exact numbers, but it may be because a) of confidentiality and b) RoI is very context dependent and c) there is a wide spectrum of RoI by different dimensions, including some 9% even reporting negative RoI. This may make it hard to cite a single number, but the majority report "moderate" to "significant" RoI, whatever that means to them.
I'll add that I've seen mentions of similar reports from other sources like McKinsey and co. e.g. this one that claims actual revenue increase: https://www.mckinsey.com/featured-insights/week-in-charts/ge... -- I tend not to take these reports at face value, but I'm seeing multiple of them from various sources that tend to align.
As an aside, I just wanted to say, these are the kinds of discussions I was hoping to see here!
Can't say why they don't report exact numbers, but it may be because a) of confidentiality and b) RoI is very context dependent and c) there is a wide spectrum of RoI by different dimensions, including some 9% even reporting negative RoI. This may make it hard to cite a single number, but the majority report "moderate" to "significant" RoI, whatever that means to them.
I'll add that I've seen mentions of similar reports from other sources like McKinsey and co. e.g. this one that claims actual revenue increase: https://www.mckinsey.com/featured-insights/week-in-charts/ge... -- I tend not to take these reports at face value, but I'm seeing multiple of them from various sources that tend to align.
As an aside, I just wanted to say, these are the kinds of discussions I was hoping to see here!