You're an ant to them. All that data they have tells them this action won't hurt them.
An incredibly important turning point of this era is that businesses have learned that they no longer need to fear acting hostile to consumers. Consumers don't practice agency.
2. Customers prioritize convenience and (perceived at least) low-prices over being treated well.
Look at airlines: Unless you happen to be traveling between two major airports, there will typically be at most 2 airlines with a reasonable schedule for the two endpoints, and most people will not pay $100 more for being treated like human beings over cattle.
An incredibly important turning point of this era is that businesses have learned that they no longer need to fear acting hostile to consumers. Consumers don't practice agency.