Its pretty safe bet to completely ignore any PR, be it meta, apple, google or whatever, and just look at past actions of company and owners/ceo. Shallow talk is very cheap, morality often isn't. Then no surprises happen, practically ever.
This really should be a basic concept every human needs to understand. Public communication in 99% of cases is fabricated to please the masses, but usually hides a lot of the actual intentions of the communicating party. Whether it be advertisers, politicians, CEOs, certain news channels and whatnot. You can not trust public speeches without digging for some info yourself.
