To be honest, I didn't find DuckDuckGo's AI on the top of their search to be very good anyway compared to the one Google has. However can't say I have cared much as typically if I am searching I don't want an AI response, otherwise I'd just go straight to an AI chat interface in the first place.
The Google one is personalized to use language and sources that you'd prefer. They're building an individual response for each person that is most suited to trick that person into clicking on their ads. For some people they dont care, but I myself dont want a digital clone of me tricking me into buying things.
Salesman have for a long time teaching new salesman to use NLP tricks like matching and mirroring to convince people you're relatable and trustworthy. Google is doing this with all the data they have on you.
Yeah for sure. When I was using Kagi for example, I had to be far more specific especially if I am looking for things that are more local such as local businesses. I personally don't mind having to do this and I knew when signing up for something like Kagi that it wasn't going to be able to use information it has tracked about me to give me these kinds of "better" search results. So at the end of the day there is a trade-off that has to be made for privacy. Sometimes I do throw the `!g` bang in there if I want to be redirected to Google in order to get those more localized/personal results and knowing I am trading off some privacy.
Yeah that does make sense, though I have found the DDG AI to give me some pretty misleading, incorrect, or just completely off answers which prompted me to throw the !g on the search to see what the Google AI would have given. I'm sure this is overall because of there being more training data, however I do think that is a good reason to simply not bother with the DDG AI. If the AI is going to provide mediocre or wrong answers a lot, then it seems better to just not have it.
Unfortunately I have seen far too many people, especially less tech savvy ones rely pretty heavily on the AI summaries provided by the search engines. And I think it can be a bit dangerous to have these results be super unreliable in what they state. The Google one also isn't perfect, but I've at least found it's a bit more accurate. However I personally don't really care for either. As I mentioned in my OP if I already made the choice to use a search engine, it's likely because I don't care for an AI response as I could open up Claude/ChatGPT or whatever's interface and ask the question there if I just wanted AI.
I misunderstood the context. I have all the AI features turned off in DDG. I don't use search engine AI because none of them can afford a model that's worth using, due to scale. I only use paid AI services (including my on-and-off subscriptions to perplexity.ai).
To turn off AI features of DDG, top right pancake icon -> settings -> AI features -> off
The older the better imo, seems like a useful feature. If I come across a thread from 10-15 years ago, sure it might still be a bot, but to me it's less likely to be dead internet and automatically higher signal
Yeah, most of my searches are for keywords I think/know are in the title or url or page body. When I search "thing wikipedia" I'm being lazy, but I don't want even more energy wasted by producing an "AI" summary I won't even read.
Yeah that is actually I think the biggest issue with search in general right now is that I feel like 50% or more of the search results I am getting are AI generated fake sites. Even worse is that sometimes they are malicious and pretending to be what you might be searching for. I personally would much rather companies spend money on AI tools that help filter out this kind of crap, versus investing it into AI summaries at the top of the search. Overtime the summaries are just going to end up being based on data crawled from AI generated slop sites.
I find it is grounded in facts (based on the results) more and doesn’t typically make stuff up. I am usually using it for things I am more well versed in (web dev) so I have a baseline knowledge to draw from.
You can find such accommodating customers if you listen to customers.
In most companies executives can bypass processes to make projects happen - when done well that allows long term investment to happen when the business case is too complex to reduce to an RoI - when done poorly you end up launching a lot of pet projects that have no market and never will. I feel uniquely positioned to have a good understanding of the maluses and benefits of authoritarian project creation from all three angles and the best solution I've seen is to let it happen but bring down the hammer if things get too absurd.
Remember the scene in "You got mail" where there are bunch of people who protest against big retailer and support the local bookstore but at the end of the day, they have no extra sales.
All these anti-Google, anti-facebook, anti-Instagram, anti-OpenAI, anti-Claude stories are exactly that. Provide copium and feel good for a handful of people for a few days.
I started to find that the AI bit was the most useful part of Google Search. But the actual search results were terrible and now I use Kagi. I like being able to add a question mark and control what becomes AI and what doesn't. I use normal search like a Ctrl F for the internet and don't want it to be too clever.
Yeah, gonna be honest. I ridiculed people for it before, but now I use Google's AI a lot. I haven't used Google in over a decade otherwise and I still don't. I use Brave for search but Google's AI is better than anyone else's for what I do. You heard it guys, I was wrong. I admit it.
Google's search AI caused a panic in my household just several nights ago. We were looking up an issue with our pet and the very first thing my partner saw searching google was an AI answer saying you need to panic, this is an emergency, get your animal to an emergency room asap before they die. That of course kicked her into Oh Shit mode. But aside from that answer none of the actual search results either of us were finding backed up the AI.
We had to decide whether or not to drag our pet to an after hours emergency vet, with all the associated stress and cost, or ignore the AI result and go off everything else we were reading. It's one thing to dismiss AI answers that seem wrong when it's a domain I know well or the stakes are low, but this was not that type of scenario.
In the end we opted to ignore google's AI and fortunately it was absolutely the right call. So, thanks google.
I think that's foolish engagement with the technology though. Never panic, always double check. I don't take it as factual. It's just a statistical summary of something it read and it must always be treated as such. In your case, why not just ask 5 other AI's and take a poll?
Google's AI is solid, but a lot of its benefit comes from the fact that it hasn't been enshittified into the ground like their search. The plain incontrovertible benefit is that it has the potential to reduce clicks from the user - instead of sending the UX through clicking into sites and then back to the main search pane the information is immediately available. That click through ends up being expensive for three main reasons 1 - the site is sometimes potato though google "solved" this with amp, 2 - it takes a while to scroll to the site entry passed all the sponsored links (a problem google created for themselves) and 3 - paywalls and "Please subscribe to our newsletter" popups are legion, but while this was always a little bit of a problem, it is a much more pronounced problem due to 1, the insertion of amp that threatens financial ruin on being crawled by google.
So, at the end of the day Google's AI is better than ye olde Google Search, and ye olde Google Search is now very difficult to accomplish because of how much Google has poisoned the well. Kagi is excellent but most normal people can't stomach paying for search when there's a "free" alternative so your options are Google's AI, Google's Search or and alternative search - most normal folks don't realize non-Google search alternatives exist (outside like Bing) so Google's AI ends up capturing a lot of usage.
My non-tech savvy mother started reading the stuff the Google Search AI answers to for some searches, and she's already fed up with it saying whatever. To her it doesn't matter that the "AI can make mistakes" because (in her own wording) "if it's faulty, don't answer".
There's a difference between "linking to a source that may be incorrect" and "you providing the text that's blatantly wrong", and Google seems too big to care about it.
Google only cares when something gains traction (and thus potentially hurts its bottom line". For example, it was answering "How many p's in Google" with "There are two p's in Google"[1] for long enough for me to get non-technical family members making a joke out of it. Google fixed it, only for it then to briefly tell you there were no p's in 'Alphabet' either.
Those particular bits on nonsense seem to have been stopped for now, but let's not fall prey to Gell-Mann amnesia. The only problem Google has fixed is "our LLM was hurting our reputation in this specific case". They have not, and likely cannot, fix the underlying problem.
I fail to understand why people think LLMs working in tokens (and thus having a hard time counting letters) is such a huge gotcha. Ask it to write you a bash script that counts the amount of p's in a word you input it'll do it fine. Then ask it to write that script in C, JavaScript, Lua, and a few other languages. Then ask your family members to do the same. The gotcha can go both ways.
Because it proves they are not, in fact, intelligent and do not, in fact, have any understanding of what they are doing. It's really obvious what people think it's a huge gotcha: because it is.
That difference can be pretty small when most of the web is also consumed by low effort automatically generated slop. You can't escape it. I know there is a good web out there, but the search engines refuse to give it to me. Probably their algorithm. preferring recent content over good content.
I suspect the only real answer is an economic one, Something like Kagi, where hopefully by paying for results you change from being the product to a customer and this is incentive enough for them to provide good results.
I find that those "AI summaries" google tends to use by default, are hallucinating liars. I stopped wasting my time with this AI slop spam in general. Any "human" still using AI and targeting me, gets perma-banned without any further discussion. I kind of need ublock origin for EVERYTHING. (Ublock origin is great, but I need this on every level, blocking AI slop spam, blocking Nate's donation-daemon nag-widget for KDE and so forth - ok, the last one is easy to disable, just patching out the part where Nate thinks it is ok to harass people, but for AI slop spam from external sites I need something more effective than ublock origin, kind of like an ublock colossal shield.)
I find it takes me more time... sometimes it has the answer, often it has pure bullshit. I need to verify everything that comes out of it myself before repeating at anyway.
If people are just naked copy-pasting that field... which, ugh, of course they are... they are doing themselves and others a disservice.
Pretty wild to see this in a technology forum. The whole idea of technology is to do more with less. It inherently reduces the set of people who are still economically valuable. Have you ever wondered how many livelihoods computer programmers have destroyed? Now that programming itself is on the chopping block, suddenly some moral line has been crossed?
> The whole idea of technology is to do more with less. It inherently reduces the set of people who are still economically valuable
I don't think either of these sentences is true.
> Now that programming itself is on the chopping block, suddenly some moral line has been crossed?
I didn't say anything about a moral line, I just said that there are a lot of programmers who are very excited to remove themselves from being employable. I didn't even say whether I thought that was good or bad!
I think that a lot of those overly enthusiastic engineer AI fanboys are just playing a rational game driven by their perception that AI is a effective substitute for them, and that the only way to survive the comming culling is by being seen on the market as something an AI thought leader.
Basically, signalling that they are going to be cooperative subjects for the enemy's occupation of the land.
"I, for one, welcome our new giant insect overlords" is, IMHO, the operative meme here.
Others are just addicted, the cycle of fast interaction and reward in coding agents is not very different from gambling or crack cocaine.
I think the prevailing mindset amongst developers who use LLMs is that actually LLMs are more of an effective augmentation of programming tools in the same way that an IDE is, and the marketing angle comes from perceived demand for that augmented skill set.
Many developers even seem to predict an increase in demand in the medium to long term as AI written systems increasingly begin to need human attention.
I think the hyper enthusiastic ones are more vocal, but there's a quieter and larger group who are somewhat more measured about it.
Yes, I am addicted to food and shelter and to being able to work in the profession that I specialized in and spent years learning to do well. Without these things I would literally die.
When I was fresh out of college in my 20s I watched two engineers get fired in front of me. They were hired to be DBAs. When I finished rewriting the software into a proper mvc their entire job became redundant since anyone could now make the database edits needed from an admin webpage. And I was better at the DBA part of my full stack role than they were. This is no different.
People need to be independently rich, or be extremelly frugal to not care about the hypothetical obsolescence of their jobs.
What the fuck do you expect? That people just cheer a brave new world of diminishing salaries and disappearing jobs along with some vague promises that every thing will be alright?
Yes, I absolutely do expect computer programmers to cheer as the brave new world they helped create is ushered in.
How many people here got rich by automating away the jobs of others? I mean, what is this? Others are fair game, but programming is sacred? That's quite simply the peak of absurdity.
Every single step in this saga has actually created millions of jobs.
It's pretty funny seeing this play out in the HN comments because I never got any consideration before when I had to learn new frameworks and languages. But suddenly machine learning is the line one should not cross? Playing the world's smallest violin right now.
Computer used to be a job for a cadre of women who did math. That job went away when computers, the physical machine, got enough software that those women were no longer needed.
I've noticed a lot of weaselly statistics associated with AI adoption.
Company replaces phone support with AI chatbot, then says "Call center interactions dropped 80%! People must really love our AI bot," even though they were given no other choice.
AI features are popular in the sense that people are using it. I think the popularity lessens when asked if people want these features.
My point being that people who visit chatgpt.com/claude.com/etc by their own free will are not the same as people who now have to use AI summaries on Google because they are just showing up there and making the ten blue links harder to find.
That’s pretty much it. I have ai in my tracker, ai in my search engine, ai in my team chat, ai in the os (work computer),… I’ve never asked for it, but I bet I’m being counted as one of those users.
I don't think you understand that there's a difference between a user who wants an AI chatbot and a user who wants to perform a web search, and even if they're the exact same user, they expect for a web search to operate like a web search and not like a chatbot.
I don't think anyone who works in product management at any company in 2026 understands this, so you're not alone.
Bluesky is insufferable. Literally any issue in any program is labelled "#vibecoded" by these clearly genius-level engineers who've never shipped a bug.
You have to ask: Why is Google pushing the AI results? You would think that this would impact their ad revenue. Since Google is fundamentally an ad company, this deserves a closer look.
My suspicion - for which I have no proof - is this: With search results, Google marks the ads. The marking has gotten ever more subtle over the years, but it's there. If you want to avoid clicking on ads, you can. With AI, Google wants to integrate ads seamlessly into the results. If you search for widgets, and Acme Corp. has paid Google enough, the AI summary will praise the virtues of Acme's widgets. And the user will have no idea that this is paid placement, instead of a summary of product reviews, etc..
The simple answer is due to popular demand. I remember when people were doom-posting about how chat GPT was making google obsolete before Google introduced AI summaries, and no one has been saying that after Google introduced it.
There's an entirely valid concern about losing traffic to a competitor, but that doesn't make it logical to drop the old product some people still clearly prefer.
Like many companies, they seem strangely determined to force AI on customers, even if it costs them money.
I've weirdly found that I like the Google AI mode in specific cases, and I find that the hybrid is the worst of the two worlds. There are some cases where I don't know exactly what I'm looking for and I want the AI to curate results. In other cases, I know what I'm looking for and I want to read the OG source.
The AI popup is the worst and will hallucinate answers from Reddit comments. I specifically had it ask me a nonsense question which was literally just someone's Reddit comment suggesting a follow-on topic B to the search topic A. The AI mode will _sometimes_ be useful enough to prompt into doing the search and summarization for me and get me just enough info and some links to continue the work myself.
I think a lot of people aren't actually against AI itself. Personally I just want to choose when I need a chatbot and when I want a normal list of links. Over the last few years, that line has started getting pretty blurry
Unfortunately DDG is still horrible for non-English results. As are most "smaller" search engines. I rotate through them every now and then to try. Is there a meta search engine that uses country specific engines depending on searches anyone can recommend?
I switched to DDG search three months ago, and unfortunately it's much inferior to Google. Maybe I've subconsciously optimized my queries for Google these past 20 years and need to rethink how to query using DDG, though.
I will say it's nice to have them actually honour keywords in searches that google has made harder and harder to discover and seems to ignore at will (inurl: site: etc)
The funniest one for me in google is +"foo" they decided people didn't actually mean it, so they changed it to +""foo"" - then when we all started doing that, they made the new secret "yes I really want that string" to be +"""foo"""
Can you give an example of what you're talking about? I just ran a search on an author I started reading, and the results had no AI and no obvious link to AI. Using Android and IronFox if that has an effect: https://noai.duckduckgo.com/?ia=web&origin=funnel_home_websi...
The no-ai page has no ai, no except, and no link that will bring your query to the ai prompt.
DDG probably won't want the first and the last there, but the second is valuable.
The normal page has a link to the ai, and used to have an ai except (IDK if it disappeared because I went to the no-ai page), but before that it used to have an except taken from the most relevant page by a set of rules.
The link to ai is useful, and the old except was very useful.
My issue with DDG AI result is that sometimes I would accidentally hit the "more" button to expand the result and it would begin a painfully slow crawl of text that pushed the results I was actually interested in further and further down the page. It was usually preferable to refresh rather than wait. So this is a welcome change.
The logical business opportunity in the current LLM-boom is to create a bunch of AI-less services and products, and then charge money to access them.
Think of premium branding analogy: masses get cheap AI slop, wealthy get high quality human-curated and human-created produce. Like organic vs regular food.
This only works if your business is large enough that you and all your competitors aren't expected to have humans doing everything already, but small enough that going AI won't boost your valuation by much. My intuition is that the intersection is pretty much empty.
Mark Fisher in Capitalist Realism touches on this concept, where there's a constantly shifting opposition to the market that itself becomes engulfed in its own market, to be advertised.
So for example all the productivity/digital detox channels and videos are themselves a consumer demand to be watched on YouTube, on phones. And now we have anti-AI products marking themselves higher for a feature that didn't previously exist. It's like the tree of capital gets split at every turn.
I switched to duckduckgo last week and i am really loving it. I tried their browser but I was getting a lot of 'this browswer is no longer supported messages'. I think I will try brave next.
I've been liking the Brave browser. The only thing I dislike is how many damn Cloudflare captcha's I have to go through all across the web. However in a way this may actually be a feature as I believe it shows that Brave's fingerprinting protections are actually effective. I didn't get these on other browsers as they were likely very easily fingerprinted.
I did have one site which told me I needed to use Chrome, Edge, or Firefox to use their site. Which kind of made me laugh considering the engine Brave uses. It was a really interactive JS heavy training site, so I guess they really wanted to be sure the browser was compatible to avoid support issues.
Interesting. I hid the Ask Leo button eons ago when it showed up, so I never feel an "AI encroach."
That being said, I've used "Ask Leo" a handful of time, with mixed results. It's really good for "Give me the TLDR" or "Find the part of the page that talks about X".
If you're on macOS, take a look at Orion from the team behind Kagi Search. It runs on WebKit, is really light on battery usage, doesn't come bundled with crypto stuff or AI agents, and still supports Chrome and Firefox extensions natively
> Please note: we are aware some of our advanced syntax isn't operating 100% correctly on all queries and are actively working on it. It is unfortunately a non-trivial issue given we get our private results from a variety of sources.
I just stopped paying for Kagi as I personally found I stopped using search as much now that I am paying for an AI chatbot. So I have now switched to using DDG. I personally think Kagi did often have better results. I sometimes find myself adding the `!g` bang to my search so I can get the Google search results as sometimes DDG lets me down. I didn't do this much at all when I was using Kagi.
But this is also just my anecdotal experience and I haven't been on DDG for long yet since Kagi, so my perspective may not be proper yet.
I find DDG results to be lower quality than Kagi, have never liked Bing's index. I also frequently use the personalized site rankings feature in Kagi to strip out known junky sites
Far worse, in my experience. DDG was my first attempt to switch off Google, but the results just weren't very good and I frequently had to use the !g query option to get good results. With Kagi, I consistently get better results than Google.
> Since then, traffic to DuckDuckGo has been booming. Last week, the company noted that web visits to its no-AI search page were up nearly 30% week-over-week, and its U.S. app installs were also up 18.1% week-over-week, with U.S. iOS app installs peaking at 69.9% week-over-week growth.
Of course there are no absolute numbers or scale. This is just an advertisement for DuckDuckGo. It's gross that previously respected tech publications run this kind of slop for clicks
DDG used to have a graph showing the number of queries they did daily. It was around 100 million searches a day before they removed it a few years back. They were receiving bad press at the time IIRC.
An educated guess is they're doing a similar number of searches today.
DDG would be a lot better if lite.duckduckgo.com didn't automatically block anyone who looks deeper than 200 search results as a bot and then force a JS only challenge on the lite page (that crashes old browsers). I think this false positive could be solved by DDG lite returning more than 10 results per page.
Huh. Didn't know there were 2 non-JS interfaces. I get redirected to https://html.duckduckgo.com/html/ (which is also 10 per page).
I do appreciate that DDG has it at all. Google blocks all non-JS searches these days.
I've never noticed the challenge, but then, I don't think I've ever clicked 20 pages into the search results either. Usually if I've clicked on a couple of pages I feel it's time to refine my query..
So, Google killing off google search, is probably the number #1 reason for DuckDuckGo growing - that and how AI ruins everything now.
Unfortunately, whenever I used DuckDuckGo, the search results were also crap - and the User Interface was crap too. For some reason these web-searches suck, from A to Z, starting at the UI, but more importantly showing search "results" that are really qualitatively not good or inclusive. We already HAD good results - Google search used to be usable, then Google killed it off deliberately. Some inspiration Google appears to have taken from youtube, where you can search for "xyz", and it shows you "abc" instead after a while, which is horrible but not totally horrible as you may just watch another video. But for exact text search, copying that was stupid. Google ruined its search engine deliberately over several years, hoping that people will never notice it. And now we should use this crap AI garbage "search"? That is a privatized web. I refuse to help transition to private actors controlling the www. For similar reasons I do not use AMP and recommend everyone to not fall for the trap Google puts at you.
Either way, someone can hopefully tell the DuckDuckGo team to offer alternatives that do not suck in their search engine. (Qwant also sucks, by the way - they just copy/pasted Google's search UI; perhaps some people want it, I don't. I want oldschool search. Simple. Stay simple. Don't clutter the UI. Don't add garbage. Don't lie to the user. And so forth.)
As its traffic continues to climb, alternative search engine DuckDuckGo is leaning into anti-AI sentiment with the launch of new browser extensions that allow users to set its no-AI search experience, noai.duckduckgo.com, as their default search engine.
First 'graph of TFA.
The specific URL "noai.duckduckgo.com" omits any AI summaries, generators, chats, or prompts, as advertised.
The unqualified page, www.duckduckgo.com, does include AI features at present. But that's not what's being claimed.
"AI is not the default" is not a claim made anywhere AFAICT, especially not with that wording. The only thing you could be referring to is the explicitly no-ai url, which AFAICT has no "Auto-Generated" "Search Assist" (that's kinda the point), and it also hasn't used that phrase ever that I've seen in months.
So I kinda feel I have to ask: did you read the article, or did you read an AI summary?
Why in general? Because if you don't read the article, you run a strong risk of reacting to things that the article didn't actually say. See OP for a good example.
Why this OP specifically? Because he is strongly reacting to the article's claim that "Ai is not the default" ... which is not stated or implied by the article he's replying to.
The article is a useful bulletin that DDG has a "no AI" function, previously accessible via a URL and now through extensions as well. OP is acting like DDG is claiming to be an anti-AI company, based on nothing stated in the article.
It's just that people have different understanding of the world and assuming something is self evident is dangerous. For instance the problem here is the apparent disconnection between the comment and the article, but maybe it's just that the connection isn't evident to you.
Take this response to a comment of mine for instance https://news.ycombinator.com/item?id=48144461. I've read the article and someone thought I didn't because he didn't see the connection I saw and acted all righteously, almost as this threads OP.
So in order to avoid embarrassing yourself online it's always nice to first give people the benefit of the doubt and then avoid being sneaky and clever when communication what you want.
I don't owe the benefit of the doubt to a comment that says "this is just marketing" and "are people this stupid?". If OP is going to make dismissive, vitriolic comments like that, he should probably make sure that the article is actually saying anything like what he claims.
Edit: I know how to turn off the goddamn AI that’s not the point
I've used DDG as my primary search and it was maddening when they put that stupid AI response thing in there last year because it was not helpful and I'm a huge advocate of AI
Been a DDG user for about a decade, ever since I stopped using Google search.
Click the gear on the Search Assist box, and click the bottom option that says "Never". Right beneath it, it says: "Completely disables Search Assist".
It's always been easy to avoid DDG's AI, which was the point of my comment.
There is a very prominent "show always / show on demand / disable completely" button, which you can choose and is respected indefinitely from that point on. That's orders of magnitude better than anything else, and really the best you can do short of refusing to use any AI at all.
reply