Oh c'mon! When you build a product that is completely dependent on buy in from a independent third party you need to account for the risk and shouldn't be surprised if they exercise their right to not accommodate you. At very least it's not excusable to call them aholes because you got emotional about something that is so painfully probable. Apple owes him nothing and judging by his reaction they probably made the right choice. I certainly wouldn't want to associate my brand with that behaviour.