>And now Pulse. Who would go to LinkedIn for news??
If I had to guess...
I expect that right now some large number of LinkedIn users only engage with the site when they have an active job search going - not often.
The majority of LinkedIn revenue [1] comes from services sold to recruiters [2]. Recruiters want lots of current, accurate information about potential hires. If people aren't engaging with the site regularly, LinkedIn doesn't have that.
Now, I expect that most people who use Pulse use it daily, several times a day in my case.
By grabbing Pulse, LinkedIn gets a direct line to the 30M people who use the app and all sorts of information about their habits.
They'll now have an attractive, useful app from which to launch engagement with the site in order to improve the core "talent soltutions" product, drive content into their communities and drive better targeted advertising [3] (their second largest source of revenue) [1] back to those users via Pulse.
If I had to guess...
I expect that right now some large number of LinkedIn users only engage with the site when they have an active job search going - not often.
The majority of LinkedIn revenue [1] comes from services sold to recruiters [2]. Recruiters want lots of current, accurate information about potential hires. If people aren't engaging with the site regularly, LinkedIn doesn't have that.
Now, I expect that most people who use Pulse use it daily, several times a day in my case.
By grabbing Pulse, LinkedIn gets a direct line to the 30M people who use the app and all sorts of information about their habits.
They'll now have an attractive, useful app from which to launch engagement with the site in order to improve the core "talent soltutions" product, drive content into their communities and drive better targeted advertising [3] (their second largest source of revenue) [1] back to those users via Pulse.
1:http://www.ere.net/2013/02/07/as-revenue-soars-linkedin-anno...
2: http://business.linkedin.com/talent-solutions
3: http://marketing.linkedin.com/