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To anyone who has watched the whole thing, could you please very briefly summarize the responses to the following question that the author is intentionally withholding?

* How HOTorNOT negotiated away some of their biggest expenses using techniques you could (and should) use right now.

* How a bad economy could help your company grow. (It helped HOTorNOT.)

* The most effective way to increase conversions and get more users to pay. (It’s not what you’d expect.)

* The step James ADDED to his order process that increased sales. (It’s still an under-utilized technique)

(I'm not going to watch a 74 minute interview, but I would have gladly have read the 20 page transcript if it had been posted. )



* Negotiated with their hosting company to get free hosting for a year in return for endorsement of their scaling capabilities.

* Many large companies fail in a bad economy while lean, agile businesses have opportunity to thrive and gain market share.

* Make the site fast and leverage the press thereby using the funnel model; more users at the top of the funnel means more customers at the bottom.

* They added a phrasal template to allow unpaid users to send "canned messages" to each other. Only paying members can send custom messages.


Holy crap you sum things up better than I do!

Maybe I should sum up my interviews in this bullet form and just forget about the headaches of transcripts.


Here's the RAW transcript I got back from Mechanical Turk. It's the fastest way for me to get transcripts, but as you can see, the results are ugly.

It was painful for me to work with it, which is why I didn't post it.

I'm still trying to find a quick way to get my interviews transcribed and still maintain accuracy.

http://mixergy.com/hotornot-interview-with-james-hong-the-qu...


Buy/read founders at work.

Edit:whoops, imp4 already posted this!




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