"Suits" is no more insulting than "tech guys" or "hackers".
As to the difference between the initial product and the initial launch, that's just as true of the idea as the code.
In fact, experience with the prototype and its development is what reveals what the viable idea actually is.
If the difference between the prototype and the product is large, the prototype development clearly had huge value, and it was largely due to the "tech guy".
If it's not large, the relative contribution of the tech guy ranges from secretarial to huge, depending on the idea.
As to the difference between the initial product and the initial launch, that's just as true of the idea as the code.
In fact, experience with the prototype and its development is what reveals what the viable idea actually is.
If the difference between the prototype and the product is large, the prototype development clearly had huge value, and it was largely due to the "tech guy".
If it's not large, the relative contribution of the tech guy ranges from secretarial to huge, depending on the idea.