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> Discoverability by real name is the point of Facebook.

Yup, and it's also it's greatest weakness. Hence the abandonment of Facebook by millennials to communication mediums that are inherently private—SnapChat, Kik, and anything else that doesn't put their behavior on the Internet, Google-able in one hop by authority figures.

Facebook is great for middle-aged people with stable (boring) lives who want a digital scrapbook to share with similar people. Hence all of the photos of people's kids.



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