I am having trouble finding a reason to strap a $400+ device to my wrist. I have not had a need to wear a watch permanently for over 20 years. Heart rate monitor? I have a Polar watch in my gym bag for that. Swimming? I have several swim watches, however, I will typically use a finger-mounted SportCount because it doesn't require interrupting the stroke to bring both hands together to operated (you operate it with your thumb, single handed). Time? I have my phone, computer, TV, microwave and, yes, el-cheapo LED nightstand clock for that. Even while travelling if I don't feel like taking my phone out of my pocket there are clocks everywhere. And, you might laugh, but years of sailing, kayaking and outdoor activities have taught me to estimate time to a useful degree of certainty by looking at the position of the sun. Silly, I know. I am simply saying that I can't remember the las tome I thought "If I only had a watch on my wrist permanently...". Anwering the phone? Please.