Don't forget to patent it and sue everyone who uses it, OP.
suggestion: seems to only be one level of bounciness, and it only applies at the end of the scroll. itd be cool to see the screen morph while the scroll occurs as a function of the velocity of the scroll, and giving a bounce that's appropriate to the change in velocity.
Too late. Windows Phone uses similar "stretchiness" (but less cutesy) to indicate over-scroll. It cleverly presents an effect comparable to the rubber banding in iOS without, as far as I can tell, infringing Apple's patent.
I actually thought the WP thing was Microsoft cross licensing Apple's stuff (circa 1997 agreement), I don't get how it's any different from iOS. (I originally had an iphone and recently traded it in for a WP)...
How is it different?
If you read the claims in Apples rubber banding patent, they specifically include "displaying an area beyond the edge of the document" (in iOS, the gray linen background) when you over scroll. Thus, instead of jarringly stopping at the edge without any indication that a boundary has been reached, the document keeps scrolling with your finger.
Windows Phone, however, does not show an "area beyond the edge" on over scrolling; instead, it anchors one edge of the document at the boundary, and subtly "stretches" the rest of the document to follow your finger. The effect is like trying to pull down an elastic sheet of paper. This indicates that the boundary has been reached, but without showing a separate "area beyond the edge". As such, it achieves an effect as intuitive as iOS's, but without infringing the claims.
(Yes, you really have to be the pedantic when evaluating claims.)
I'm pretty sure this effect came about because Microsoft wanted to work around the Apple patent.
However, some sort of cross license, if not the one from the 90s, is apparently in place as well. Some UI elements in WP do infringe other Apple patents, such as the "disappearing scroll bar" one.
suggestion: seems to only be one level of bounciness, and it only applies at the end of the scroll. itd be cool to see the screen morph while the scroll occurs as a function of the velocity of the scroll, and giving a bounce that's appropriate to the change in velocity.